Work

Experiences we'vedesigned, built and run.

Real installations, real crowds, real footage — 7 in-depth case studies and more from the field, for global brands like Google, Amazon, L'Oréal Paris and RADO Switzerland, and for governments and institutions, across five countries.

Case studies

L'Oréal Paris Real footage

Interactive ActivationsCase study

A serum launch guests could touch

A multi-panel nudge wall that turned clinical skin science into something people explored by hand.

Bingo! Nachos (ITC) Real footage

Interactive ActivationsCase study

A full-body game for festival crowds

Camera-tracked gameplay where players dodge falling nachos, plus a brainwave “Focus to Win” challenge.

Google Real footage

Interactive ActivationsCase study

Smart cubes that answer back

An RFID pedestal where placing a physical cube instantly unlocked the story on screen.

Pearl Academy Real AI outputs

AI-Powered ExperiencesCase study

Every guest, a runway look

Pearl Academy’s Styling Guide for men and women, turned into AI: every Lakmé Fashion Week guest got a runway look on Pearl Academy’s layout, shared instantly by QR.

Flipkart

AI-Powered ExperiencesCase study

An AI portrait studio, live

Generative AI that restyled guests into brand-world portraits in real time at a Flipkart event in Phuket, Thailand — ready to share.

RADO Switzerland Real footage

AR & VRCase study

A Swiss watch on every wrist

During COVID, premium guests received a gift box with a QR wristband — scan it with your phone and the new RADO watch appears on your wrist.

3D anamorphic ambulance on a curved LED wall at a technology summit

5G Emergency Response

Immersive InstallationsCase study

A 5G ambulance that drives out of the screen

Curved-LED anamorphic content that appears to burst into the hall — no glasses required.

More from the field

Flipkart · Phuket Real footage

AI-Powered Experiences

Three technologies, one night in Phuket

At Flipkart’s India’s Favourite Smartphone Awards in Phuket, Thailand, guests checked in by face, were restyled by an AI Portrait Booth and played table football controlled by their focus.

Amazon Global Selling Real footage

Interactive Activations

Six installations for Export Connect 2024

For Amazon’s exporter summit at Yashobhoomi, New Delhi: a photo-mosaic wall, a projected touch wall of export markets, a digital flipbook, a shelf simulator, a nudge wall and a feedback wall.

Aashirvaad Real footage

Interactive Activations

A Bihu dance-off, scored by the screen

A gesture-tracked dance game for Bihu in Assam: players matched the steps shown on screen and received their dance clip instantly to share.

Bingo! Mad Angles (ITC) Real footage

Interactive Activations

The Headbang Vending Machine at Sunburn

At the Bingo! Mad Angles Snack Shack at Sunburn, a sensor helmet scored how hard festival-goers headbanged; the machine printed a reward coupon on the spot and a live leaderboard kept the contest going.

Real footage

Interactive Activations

Sorting waste, by touch, for the President

A multiplayer touch-table game at the Swachh Amrit Mahotsav pavilion: players drag everyday waste into the right bins. President Droupadi Murmu visited the pavilion.

Amazon Real footage

AR & VR

An exports digest that comes alive

Point a phone at the printed digest and 3D stories unpack from the page — no app to install.

Real footage

Interactive Activations

A wall you play with your whole body

A motion-tracking game wall where players move, reach and dodge to score — real footage from site.

Dalmia Cement Real footage

Interactive Activations

A touch table that drives a giant screen

Visitors explored Dalmia Cement’s landmark projects on a touch table while each story played out on the LED wall behind.

Real footage

Interactive Activations

Football played with focus

Neurosensor headbands turn two players’ focus into the controls of a table-football match — concentration you can see on screen.

CP PLUS

AR & VR

Explore the Factory Without Stepping Inside

An immersive VR factory tour developed for CP Plus, allowing visitors to explore the manufacturing environment through a virtual experience.

Smart Cities Mission Real footage

AR & VR

VR Cycle Tour

An immersive cycling experience designed to make urban exploration interactive through virtual reality.

Kandla Port Real footage

Interactive Activations

Interactive Quiz & Puzzle

A gamified interactive experience created for Kandla Port at India Maritime Week, encouraging visitors to participate through quizzes and puzzles.

Bingo!

Interactive Activations

Bingo Neuro — Comic Con

A neuroscience-inspired interactive brand activation that brought an engaging, unconventional experience to Comic Con audiences.

Visitor using the digital flipbook installation

Interactive Activations

A book you turn by hand

Turning oversized physical pages triggers the matching story on a large screen — archives made tactile.

Flipkart Real footage

AI-Powered Experiences

Walk up, look, you’re in

Facial-recognition registration kiosks at a Flipkart event: step up, the camera scans your face, and the screen confirms access — no queue, no badge hunt.

Avore EV launch Real footage

Interactive Activations

A slingshot aimed at a digital wall

A physical slingshot that fires at a live digital wall — every hit splashes a guest’s selfie and message across the launch backdrop.

Goa Cashew Fest Real footage

AI-Powered Experiences

Festival visitors, restyled in Goan tradition

An AI Portrait Booth at Goa Cashew Fest 2026 that placed visitors — Chief Minister Dr. Pramod Sawant among them — in a festive Goan scene and sent the portrait to their phones.

Garnier Men Real footage

Interactive Activations

Fight pimples in record time

The Garnier Men Battle Arena: buttons light up across a branded wall and players race the clock to hit each one while the screen keeps score.

Smoke Lab Real footage

Interactive Activations

Lift a bottle, start its story

Pictogram, TECTIX’s own lift-and-learn shelf: picking a Smoke Lab bottle off its sensor base plays that bottle’s film on the screen above.

Goa Forest Department Real footage

Interactive Activations

A nursery handbook you turn by touch

An interactive digital flipbook installed at a Goa Forest Department nursery: staff and visitors swipe through nursery techniques and plant care on a large touchscreen.

Aashirvaad Real footage

Interactive Activations

A bhog offering, made on a tablet

At Rath Yatra, devotees prepared a virtual bhog on a tablet and offered it to Lord Jagannath — a web experience that opened the darshan to all and engaged more than 50,000 devotees.

Real footage

Interactive Activations

A state you explore by touch

At the Tamil Nadu Global Investors Meet in Chennai, delegates explored the state’s attractions on a multi-touch nudge wall.

Croma Real footage

AR & VR

Walk the plank above a city

A VR balance challenge: guests walk a line on the floor while, in the headset, it becomes a plank stretching out over a city skyline.

Real footage

AR & VR

Face the bowler in VR

A VR cricket net: players pick up the bat, take guard and swing at deliveries only they can see.

Real footage

Interactive Activations

Beat the dhol, win a sweet blessing

A real dhol wired up as the game controller: festival visitors drummed to fill the meter and unlock a sweet blessing on screen.

Tuborg Real footage

Interactive Activations

A cricket league in the browser

A browser cricket game: hit the arrow as the marker turns green, score runs, then snap a branded selfie — nothing to install.

JITO JATF Real footage

Interactive Activations

Spinova: a touchscreen made for play

A branded touchscreen experience at the JATF Samhara stand: guests touch the on-screen tiles and the display responds.

Adidas Real footage

Interactive Activations

Your portrait on the We Represent wall

A branded portrait experience at an Adidas jacket launch: guests’ “We Represent” portraits went up on the big screen and the wall.

Real footage

Interactive Activations

A social wall that fills up live

Guests’ posts with the event hashtag streamed onto a lit social wall at Andaz Delhi.

Real footage

AR & VR

A showroom you can walk online

A 360° virtual walk-through of a furniture showroom, with hotspots that open product details — in the browser, no app download.

Let's talk

Let's build your next experience.

Tell us about the moment you are planning — we will come back with ideas, formats and a realistic plan.

Start a project WhatsApp us +91 98719 84868