Immersive Installations
A 5G ambulance that drives out of the screen
Curved-LED anamorphic content that made a connected-ambulance story appear to burst into the hall — no glasses required.
- Format
- 3D anamorphic LED
01The brief
The story was complex — 5G network slicing and live telemetry from a connected ambulance — and the audience was walking past dozens of booths. It needed to land in seconds, without slides.
02The idea
Make the network’s promise physical: an emergency vehicle that appears to drive out of the wall and into the room, using forced-perspective 3D content designed for the screen’s curve.
03The build
- Curved corner LED installation
- Custom forced-perspective CGI, mapped to the screen geometry
- Synchronised playback and audio
- On-site calibration of the viewing sweet spot
04The moment
The vehicle “breaking out” of the screen became the moment people stopped, filmed and asked what made it work.
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