Interactive Activations
A serum launch guests could touch
A multi-panel nudge wall that turned the science behind a new serum into something launch guests explored with their own hands.
- Client
- L'Oréal Paris
- Event
- Serum launch
- Format
- Interactive touch wall
01The brief
Ingredient science is hard to read off a printed sheet at a busy launch. The brand wanted guests to understand what the serum does — and to remember it.
02The idea
Turn the science into a surface to explore: tap an ingredient, see what it does, compare before and after — at the guest’s own pace.
03The build
- Multi-panel interactive touch wall
- Custom content and touch software
- Instant summary sent to the guest’s phone
- On-ground technical support throughout the event
04The moment
Guests stopped reading about the product and started exploring it.
In the room
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