Interactive Activations
A full-body game for festival crowds
A camera-tracked game where players dodge falling nachos, alongside a brainwave “Focus to Win” challenge — built for festival crowds.
- Client
- Bingo! Nachos (ITC)
- Format
- Motion-tracked game + neurosensor challenge
01The brief
Sampling booths get walked past at high-energy youth festivals. The brand needed something people would choose to stop for.
02The idea
Make the snack the game: players physically dodge falling nachos on a giant screen, and a second challenge rewards concentration measured by a brainwave headband.
03The build
- Camera-based full-body motion tracking
- Custom real-time game and live leaderboard
- “Focus to Win” neurosensor headband challenge
- Branded arena build and on-ground operation
04The moment
Passers-by became players — and players became a crowd watching the next round.
In the room
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