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Immersive Installations

A pack reveal in glasses-free 3D

Forced-perspective CGI for a 90° corner LED, bringing the Fortune range to life at a national expo.

Client
Fortune (Adani Wilmar)
Format
3D anamorphic corner LED
Fortune sunflower oil jar and pouch in the anamorphic 3D content
Fortune sunflower oil jar and pouch in the anamorphic 3D content

01The brief

In a hall full of flat video walls, a familiar product needed a reason for people to look twice.

02The idea

Use the corner of the screen as a stage: the jar and pouch appear to burst past the frame into open air, visible to everyone walking by — no glasses.

03The build

  • 90° corner LED display
  • Custom forced-perspective CGI animation
  • Frame-locked playback across both faces
  • Viewing sweet-spot survey and calibration

04The moment

The product reveal became the thing people filmed on their way through the hall.

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