Interactive Activations
Smart cubes that answer back
An RFID pedestal where placing a physical cube instantly unlocked the matching story on screen.
- Client
- Format
- RFID object recognition
01The brief
Busy developers and enterprise leaders were scrolling past touchscreen menus. The content needed a more physical, more curious way in.
02The idea
Give each topic an object. Pick up a cube, place it on the pedestal, and the screen responds with that part of the story — learning by doing, not tapping.
03The build
- Custom-fabricated branded pedestal
- Embedded RFID reader matrix
- Set of branded, weighted category cubes
- Real-time showcase app on the central display
04The moment
A simple physical action — placing a cube — made people curious enough to try every one.
In the room
Let's talk
Let's build your next experience.
Tell us about the moment you are planning — we will come back with ideas, formats and a realistic plan.