AR & VR
A Swiss watch on every wrist
During COVID, RADO sent its premium guests a gift box with a QR-coded wristband. Scan it with any phone and the new watch appeared on your wrist — a launch you could wear.
- Client
- RADO Switzerland
- Product
- RADO True Square
- Format
- Browser AR virtual watch try-on
- Context
- COVID-era launch, via a premium gift box
01The brief
RADO wanted to give its premium guests the experience of its latest watch first-hand — at a time when COVID kept everyone away from stores and launch events.
02The idea
A premium gift box with a wristband carrying a QR code. Wear the band, scan the code with your own phone, and the RADO watch pops up on your wrist — turn your arm and see it from every angle.
03The build
- Premium gift box with a QR-coded wristband
- Browser-based AR (WebAR) on guests’ own phones — no app to install
- Life-size 3D watch anchored to the band
04The moment
Scan, and the watch is on your wrist — intriguing, interactive, and worn wherever the guest was.
In the room
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